Earlier today Snapdeal announced integrating inventories for redBus, Zomato and Cleartrip on its mobile app. This will enable the users to book bus tickets, hotels, flight tickets and order food directly from the application. Snapdeal primarily focuses on E-Commerce and is lining up various segments to expand its reaches.The E-Commerce giant has taken this step as a measure to expand its footprint amongst travellers.
This association gives Cleartrip, Zomato and redBus access to Snapdeal’s user base. The Snapdeal app has a large number of downloads on Google Play Store and with this move, the partner brands will be able to reach those users while saving on ad spends. The travel portals tend to this move to be positive as it provides them an extra booking channel on the run. In return, Snapdeal will earn a commission on each booking made through its platform. Air ticket is a gross merchandise value (GMV) category while food ordering is a high-frequency category. This move will create a lot of traction on the app, as for all the participants; they will have a real-time customer base. Moreover with the kind of offers Snapdeal rolls out, the travel industry is going to be taken by storm if ever they decide to include these players in the discount segment.
Snapdeal rival, Paytm, is also building a travel marketplace on its platform. The Alibaba-backed company had started selling hotels and bus tickets on the platform a few months back.
This is a highly anticipated step in breaking barriers and going that ‘extra mile’ with redBus, Cleartrip and Zomato.
Source: Economic Times.
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