MakeMyTrip, India’s leading travel site, has recently announced that it has crossed 10 million app downloads. Claiming this achievement, it has updated its Android app with new user-friendly interface and remarkable customer experience. The iOS version gives a seamless search option with Touch ID based login. Likewise, a new app referral program has been included in the MakeMyTrip Wallet.
According to the report, Rajesh Magow, CEO of MakeMyTrip.com quoted “Mobile has clearly become the preferred device for Indian travellers – we see that in terms of both traffic and bookings contributed by the channel. Traffic from mobile apps has grown 250-300% year- on-year in the past couple of years. Unique visitors from mobile apps stood at 20% in 2013, 33% in 2014, and will soon reach the half-way mark. The number of hotel-transactions through mobile is already at par with desktop-transactions. There is tremendous opportunity for customer engagement and brand building using this platform.” Commenting about customer response to mobile initiatives he pointed out that domestic hotel transactions on mobile grew by 200% in the last quarter. Surprisingly, mobile achieves almost half of all domestic hotel transactions on the website.
The Chief Product Officer, Anshuman Bapna proudly said, “We were among the only two OTAs in the world to launch an iOS9-compatbile app release on the day the OS became live. Enhancements to the Android app have also resulted in top-rankings on the platform this month. Features like an App referral program through which a user can earn up to Rs. 10,000 in the MakeMyTrip wallet, option to browse and choose hotels using map view and other delightful add-ons are now available on the new version of our Android app.”
MakeMyTrip has many competitors like Yatra, Ixigo and Cleartrip. Every brand is developing its app and attempting to occupy the limited virtual space to reach to the potential customers. A report few months back revealed that ninety percent of nearly 3 million apps get deleted as they are not able to make a mark in the virtual world. Users either don’t like them or don’t require them.
