A leading digital marketing solutions facilitator for the travel industry, Sojern, has announced its expansion into the South African market. This expansion is being undertaken so as to capitalize on the rising tourism post the pandemic.
The travel industry suffered a setback after Covid-19 rocked the world. But with travel and tourism picking up pace after the ripples of the Omicron variant began to fade away.
So what role exactly is Sojern playing in the South African travel industry? Let us have a look.
Tourism recovery research
Sojern Insights has been the mettle behind tourism recovery research. It has worked in association with biggies like UN World Organization, The Pacific Asia Travel Association, and Skift Research. Sojern chalks out weekly self-serve travel insights to help different pillars in the travel sector. Hotels, tourist attractions, tourism boards, and flight booking services – all reap the benefits of insights. These insights are a good way to comprehend travel behavior, and they help devise a plan for recovery.
Areas of research touched by Sojern Insights
Sojern offers insights into different players in the travel market. Despite the travel sector being strongly affected by the pandemic, Sojern continues to work with thousands of hotels, attractions, airlines, and destinations annually around the world. Here are a few interesting analytics about the South African travel industry that Sojern has put forth.
1. Flight booking insights
Sojern concluded from its research that flight bookings were up by 25% in the year 2021.
2. Destination insights
Destinations like Kimberley and Bloemfontein are up YoY, however, are still a long way off their 2019 booking and search volumes.
3. Data on dynamic flight pricing
COVID-19 caused a drastic drop in inbound flight prices. However, international fares into South Africa are now in fact higher than their 2019 levels
4. Insights on domestic travel
Sojern Insights pointed out that 49.9% of flight bookings to South Africa originate in South Africa. This demonstrates how crucially important domestic travel is.
5. Data on advance booking by travelers
Most domestic travel is immediate, while overseas visitors are booking their December holiday trips to South Africa already. Interestingly, international travelers are booking further in advance in 2022 than they did in 2019. On the other hand, domestic travelers are booking closer to their departure dates than they did pre-pandemic.
How Sojern Insight’s entry is a boon
Sojern is a leading digital marketing platform built for travel marketers. It is powered by artificial intelligence and traveler intent data. Sojern provides multichannel marketing solutions to drive direct demand. Thousands of hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travelers around the world.
Sojern has established itself as the key partner for tourism professionals. It supports travel businesses in their ongoing recovery. With Sojern, the South African travel industry can now harness the latest marketing technology. This can be used to drive direct bookings, increase web traffic, develop loyalty programs, and more.
